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Sales Executive Apprenticeship

How to improve, lead and manage sales within a business.

Level 4|18 months

18-month course
Level 4
Practitioner Apprenticeship
sales apprenticeship
Sales Executive
sales training
Course summary

Course summary

EDN’s Sales Executive Level 4 apprenticeship is aimed at mid-level managers to senior managers and department heads. The programme focuses on developing sales techniques, gaining a better understanding of customers, markets and a business’s overall strategy, as well as setting and exceeding targets.

This course takes a minimum of 18 months to complete.

What is a sales executive?

What is a sales executive?

Sales executives are responsible for selling a specific range of products or services to customers. They maintain existing customer accounts and also build relationships with potential customers to generate new business.

Sales executives work across all types of industry sectors, selling in business to business or business to consumer markets. Each exec is expected to demonstrate a detailed knowledge of the product or services, as well as a good understanding of competitors and the market overall.

Other responsibilities include:

  • Understanding the USPs of products or services you sell
  • Knowing your organisation’s short and long term commercial goals
  • Analysing sales and strategies, looking for areas to improve
  • Knowing your market and how to target each segment
  • Understanding finance such as costs, profit and budgets
  • Setting sales targets and also meeting them
  • Communicating effectively with customers and your team
  • Acting with integrity at all times
  • Building and maintaining customer relations.
Entry

Entry

Employers will set their own entry requirements in order to start on this apprenticeship, but typically requires five GCSEs at Grade C or higher.

Duration

Duration

18 months

Progression

Progression

Completing the Sales Executive Level 4 apprenticeship meets the eligibility requirements for Sales Certification at Level 4 with the Association of Professional Sales (APS).

Cost / Funding

Cost / Funding

Levy Payers – £6,000

Non Levy Payers – £300 + VAT

Level

Level

Level 4

Functional skills

Functional skills

Apprentices will need to pass maths and English Functional Skills level 2 during their apprenticeship.

End assessment

End assessment

The End Point Assessment (EPA) for the Sales Executive Apprenticeship includes:

  • Work based project
  • Professional discussion, underpinned by a portfolio of evidence
  • Presentation and questioning.
Professional support

Professional support

EDN assigns a designated Training Consultant to each apprentice. The EDN Training Consultant will be in contact with the apprentice to coach, mentor and discuss progress.

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Sales Executive Apprenticeship fact sheet

Sales Executive Apprenticeship fact sheet

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