Sales Executive Apprenticeship

This programme focuses on developing sales techniques, gaining a better understanding of customers, markets and a business’s overall strategy, as well as setting and exceeding targets.

Business outcomes

• Healthier pipelines and improved conversion at each stage
• Higher average order value and improved margin discipline
• Shorter sales cycles through effective qualification and stakeholder mapping
• Stronger account growth and retention via value‑led selling
• More accurate forecasting and predictable revenue performance

Apprenticeship capability

• Prospect, qualify and manage territory effectively
• Run structured discovery and craft compelling value propositions
• Navigate buying groups; handle objections and negotiate win‑win outcomes
• Manage accounts for expansion, retention and referrals
• Use CRM and data to plan, forecast and continuously improve
• Operate ethically and compliantly across sectors and frameworks

Sales executives are responsible for selling a specific range of products or services to customers. They maintain existing customer accounts and also build relationships with potential customers to generate new business.

Sales executives work across all types of industry sectors, selling in business to business or business to consumer markets. Each exec is expected to demonstrate a detailed knowledge of the product or services, as well as a good understanding of competitors and the market overall.

Other responsibilities include:

• Understanding the USPs of products or services you sell
• Knowing your organisation’s short and long term commercial goals
• Analysing sales and strategies, looking for areas to improve
• Knowing your market and how to target each segment
• Understanding finance such as costs, profit and budgets
• Setting sales targets and also meeting them
• Communicating effectively with customers and your team
• Acting with integrity at all times
• Building and maintaining customer relations.

Employers will set their own entry requirements in order to start this apprenticeship.

The minimum duration is 8 months, our recommended duration for this programme is 15 months.

Completing the Sales Executive Level 4 apprenticeship meets the eligibility requirements for Sales Certification at Level 4 with the Association of Professional Sales (APS).

Levy Payers – £6,000

Non Levy Payers – £360

All prices are inclusive of VAT

Level 4

If an apprentice is aged 16-18 and has not previously achieved the required level of English and maths, they will need to complete Functional Skills as part of their apprenticeship programme.

While Functional Skills are no longer mandatory for adult apprentices (19+), literacy and numeracy skills remain essential for success.

For those without prior English and Maths qualifications, we recommend level 2 maths and level 2 English to support career growth and workplace efficiency.

Our tailored support ensures these skills are seamlessly integrated into the apprenticeship journey, helping every apprentice develop these vital skills.

The End Point Assessment (EPA) for the Sales Executive Apprenticeship includes:

• Work based project
• Professional discussion, underpinned by a portfolio of evidence
• Presentation and questioning.

This programme is designed to be delivered within a learning community to promote personal & career networking and peer collaboration.

Learners will be expected to attend online group sessions and 121 coaching sessions with their EDN Executive Coach.